Black and White Production
A purely black and white production is unique and special. Filming in black and white requires a different approach, as the composition of the frame becomes more crucial. Without color to guide the eye, the arrangement of elements within the frame must be carefully considered to create visual interest. Additionally, lighting plays a significant role in a black and white production. Light and shadow must be used to create contrast and emphasize details, as they can significantly impact the mood and tone of the scene. Thus, attention to frame composition and lighting techniques is paramount in achieving a captivating black and white film.
Can Shot
Every shoot should include extraordinary shots to stand out. For a can manufacturer, “can shots” are, of course, essential. These shots highlight the product’s design, branding, and functionality, showcasing it in the best possible light.
TV COMMERCIAL
Producing a TV commercial in black and white during winter is incredibly exciting. The stark contrasts of the snowy landscape add a dramatic effect that color cannot achieve. The absence of color enhances the beauty of the winter scenery, making the play of light and shadow more prominent.
Photos by Alex Grymanis
Credits Campagne:
CAMPAIGN TITLE: White Claw “The Next Wave Is In Town”
CLIENT: Mark Anthony Brands International
ADVERTISING AGENCY: VCCP
PRODUCTION COMPANY: Girl&Bear
DIRECTOR: Simon Thussbas @ Mischfabrik GmbH
DOP: Daniel Gierig @ Mischfabrik GmbH
ASSISTANT DIRECTOR: Daniel @ Framed
SECOND CAMERA: Marco @ Framed
PRODUCER: Sam Breen
EDITOR: Syd Harvey @ Girl&Bear
EXECUTIVE PRODUCER: Simon Plant
POST-PRODUCTION COMPANY: Girl&Bear
POST PRODUCER: Mehmet Altar
COLOURIST: Syd Harvey @ Girl&Bear
AUDIO POST-PRODUCTION COMPANY: Jungle Studios
SOUND ENGINEER: Luke Isom
PHOTOGRAPHER: ALEX GRYMANIS